Different in B2B vs B2C Advertising Essay Example for Free

Different in B2B vs B2C Advertising Essay With the ever improving age of technology I think business has made tremendous strides to get on board. Because of the internet,business all over the world has had to make a change in the way they do business in order to keep their present customers and draw in new ones. The economy today is out of control with the cost of everything being extremely high especially gas and diesel fuel but because of technology business are able to reach more customers to try to get their business. The supply chains of B2C to B2B and uniquely differently. A supply chain occurs when a product or service is initiated and proceeds thru all the steps to the final objection. For example when a student inquires with the University of Phoenix from a link they clicked on the internet, the supply chain starts by the automation process that is in place, taking the student to the process in which they are connected to the pre-screening representative then to the enrollment representative who in turn takes the student thru the steps of the application process in order to enroll the student. The process of this supply chain is repetitive once the student makes the initial contact to start it. The difference between the B2C and B2B are in a since similar but different. I would say the primary difference being the avenues a product has to take before reaching the intended destination. B2Chave less avenues to travel versus that of B2B or example, the purchase of a computer through the Dell website, the avenues for the consumer are that of the website to choose the one that best fits their needs as they are dealing directly with the company to purchase the product. On the B2B side it would be the supplier Dell selling their products to the local dealers such as Best Buy, Fry Electronics, or Wal-Mart, the consumer will be getting the product from the second source and not dealing directly which makes the cost of the product more expensive. So with B2C if the transaction went smoothly and error free the customer will probably tell someone about the experience and more than likely be a repeat customer. Conclusion With this being said it is obvious that the supply chains of both have evolved and have advanced to another level because of technology but yet still is challenging and still different in many aspects. Either is still successful and has generated growth in the economy because of the growing improvements with technology.

Malta: A Small country With Tourism and Potential Essay -- Islands, Eu

Located in the midst of the Mediterranean Sea, Malta was committed to becoming a unique tourism destination. The country and its sister islands, Gozo and Comino, offer an extensive range of characteristics, making the destination a memorable experience. From the surrounded location of the beautiful Mediterranean Sea, to the ancient sites and some of Europe’s best-known diving experiences, Malta gains tourists from around the world. With a sophisticated background, Malta strategically promotes their Maltese tourism in other countries. It remains a quiet island in the Mediterranean, but constantly depends on other countries to help bring in tourism. The tourism industry plays an important role in Malta’s economy; however, a constant dependency on other countries draws a concern. Overall, although Malta is one of the smallest southern European countries, it is large in character and the future of its tourism is just beginning. Established only60 miles from Sicily and 180 miles from the African Continent, the Maltese Islands hold a range of characteristics. (Travel Away) Multiple qualities of this distinctive country help gain tourism each year. Tourists are mainly attracted to the historical, seaside and educational aspects of the islands. (Merrien) However, it also holds high-class hotel and food industries, which helps attract over a million tourists every year. (Waller) This popular, yet small island, measuring 17-miles long, and 9-miles wide, contains a population of some of the friendliest and most sophisticated 345,000 natives. (Malta - Home) Surrounded by beautiful beaches throughout Malta, the oldest known human structures in the world still stand in great condition, right beside medieval castles, nearly 400 churches and ... ...Merrien, Nathalie. What Are the Strategies Deployed in Malta to Develop Its Tourism Industry? Universite Angers, 2013. Web. 2014. Waller, Neil. "Malta Top 10 Attractions." - My Destination Malta. N.p., n.d. Web. 2014. "Malta, A Sophisticated Cultural Destination." Travel Away. N.p., n.d. Web. 2014. "Malta - Home." Malta - Home. N.p., n.d. Web. 2014. "Visit Malta." News RSS 20. N.p., n.d. Web. 2014. "Fortina Spa Resort Malta - 5 Star Hotel in Sliema Malta." Fortina Spa Resort Malta - 5 Star Hotel in Sliema Malta. N.p., n.d. Web. 2014. "Expat Focus." Malta. N.p., n.d. Web. 2014. "Malta Food and Wine." Wineries in Malta. N.p., n.d. Web. 2014. "New Transport Service between Malta and Sicily." MaltaToday.com.mt. N.p., n.d. Web. 26 Apr. 2014. Marketing Malta to Different Segments: How Medical Tourism Fits within MTA's Marketing Strategy. N.p.: n.p., 2011. PDF.

Odysseus: The Qualities of a Hero Essay

â€Å"The Odyssey† by Homer is one of the most recognized epics in world literature. It traces the decade-long journey of Odysseus back to Ithaca after he fought in the Trojan War. He was able to survive the dangerous ten-year voyage which he experienced and safely arrive home. Indeed, Odysseus is a truly admirable character, but what what makes him especially laudable is his physical strength, courage, and cunning. One admirable quality which Odysseus possesses is his physical strength. Like all Homeric heroes, Odysseus has remarkable physical strength. In Book 18, he displays such strength even under the disguise of a poor man. Another beggar named Arnaeus, also called Irus, insults Odysseus. Arnaeus challenges Odysseus to a fight and mocks him that he would be easily defeated because he is much older than his opponent. Odysseus truly proves him wrong. Homer writes, â€Å"Odysseus smote him on the neck beneath the ear and crushed in the bones, and straightway the red blood ran forth from his mouth† (18. 95). This is proof of Odysseus’ strength; he was able to defeat a man who was younger than him. While it is true that the goddess Athena did strengthen Odysseus for the fight, he was already physically strong to begin with. Another example of Odysseus’ physical strength can be found in Book 21. In this book, Penelope tells her suitors that she would finally choose the man who could string Odysseus’ bow and shoot an arrow with it as her husband; this arrow should pass through each of 12 axes (21. 74-80). None of the suitors succeed in Penelope’s given task. Odysseus then offers to string the bow which enrages the suitors because they are terrified he might succeed. Later on, he does justify the fears of his foes. According to Homer, â€Å"even as when a man well-skilled in the lyre and in song easily stretches the string about a new peg, making fast at either end the twisted sheep-gut–so without effort did Odysseus string the great bow† (21. 405-410). Thus, once again, Odysseus proves his physical strength. Another distinguishing quality which makes Odysseus admirable is his courage. In Book 10, a goddess places Odysseus’ men in a humiliating situation. Circe drugs Odysseus’ men and with her wand, she transforms them into pigs and places them in pigsties (10. 235-240). Eurylochus, who was spared from Circe’s magic because he did not enter her home, immediately goes to Odysseus to tell him what happened to his men. Without hesitation, Odysseus takes his sword and bow to confront the goddess. Eurylochus has become terrified by Circe’s power that he refuses to come with Odysseus (10. 265-270). This circumstance is a testament to how courageous Odysseus is. While he was aware of the danger which he was about to confront, he proceeded to face the challenge without fear. Unlike Eurylochus, Odysseus dared to challenge Circe to save his men. In Book 12, Odysseus also reveals his courage. Circe warns him about two dangers he would encounter in his trip: Scylla and Charybdis. Odysseus asks the goddess, â€Å"tell me this thing truly, if in any wise I might escape from fell Charybids, and ward off that other, when she works harm to my comrades? † (12. 111). Circe answers him, â€Å"Rash man, lo, now again thy heart is set on the deeds of war and on toil† (12. 116). The inquiry of Odysseus exposes his courage, for he welcomes a fight between him and two enemies at one time. In addition, he disobeyed Circe’s orders when he wore his armor as his ship approached Scylla. This shows that he was courageous enough to have the intention of fighting the monster. The most admirable quality of Odysseus is his cunning. He proves to be an individual who skillfully uses trickery and deception to further his own ends. Throughout the epic, Odysseus demonstrates his cunning in multiple occasions. In Book 4, both Menelaus and Helen narrate to Telemachus how cunning his father is. According to Helen, Odysseus is sly enough to consider dressing up as a beggar to enter enemy territory. In an effort to enter Troy without being noticed, he clothes himself in rags and appears to have cuts and bruises. In such disguise, Odysseus deceives the Trojans and successfully enters the city unnoticed (4. 244-245). Menelaus adds that it was also Odysseus who prevented them from leaving the wooden horse when they were obviously being tricked to reveal themselves (4. 284). In these scenarios, Odysseus was able to contribute to the war effort of the Achaeans through his cunning. However, the most notable example of Odysseus’ cunning is found in Book 9. Odysseus and his men arrive in the land of Cyclops where the son of Poseidon named Polyphemus resides. They slaughter the goats in his land and consume the cheese from his cave. This angers Polyphemus, and he takes them as prisoners inside his cave. Odysseus then devises a clever plan to defeat the creature. First, he makes the monster drunk from the wine he brought from his ships. As Odysseus pours the wine, Polyphemus asks his name. When Odysseus was sure that Polyphemus was drunk, he responds: â€Å"Noman is my name† (9. 366). Polyphemus falls as a result of inebriation; Odysseus and his men immediately take a hot wooden staff in the eye of the monster. Polyphemus screams in pain, getting the attention of the other Cyclops. When they asked Polyphemus what was happening, he replies: â€Å"It is Noman is slaying me† (9. 407). The false name Odysseus gave Polyphemus allows him and his men to escape the monster’s lair without being properly identified as the attacker. This incident is the best proof of how cunning Odysseus is. The protagonist of Homer’s â€Å"The Odyssey† is indeed an admirable character. With his physical strength, courage, and cunning, Odysseus has proven himself a true hero after he overcame all the obstacles in his journey. These three qualities make Odysseus a character which readers can look up to. Work Cited Homer. â€Å"The Odyssey. † Perseus Digital Library. Trans. Samuel Butler. 16 June 2009 .

Nursing as a Profession - 1479 Words

Nursing as a Profession From the dawn of time nursing has existed, in one form or another. Because healthcare varies between cultures, nurses have historically taken on many different roles: a folk healer, a healer with religious ties, and that of a servant (Ellis Hartley, 2012). Because of these various roles, some may not realize, or accept, that nursing has evolved into a much needed profession. This essay will discuss what a profession is, the criteria needed to be present in order to be considered a profession, and the reasons why nursing should be considered a profession. Criteria of a Profession In order to understand why I consider nursing a profession, you must first understand the meaning of the word. There are many†¦show more content†¦Nurses are the go-between of the doctor and the patient, and their main concern is the patient’s well-being. For example, it has been shown that adequate staffing of nurses affects the outcome of patient’s hospitalizations. Dr. Jack Needleman and colleagues found that â€Å"insufficient nurse staffing was related to higher patient mortality rates† (as cited in American Association of Colleges of Nursing (AACN), 2011). This statistic, along with similar findings in several other research studies, proves that nurses do indeed provide an essential service to society. Has a Theoretical Body of Knowledge. The learning of theories and how to apply those theories to practice is the basis of this criterion. This involves being able to identify the problem and which solutions, based on learned theories, may work for that problem (Clarke Winch, 2004). The processes used in this problem identification differ for each occupation. Nurses, who gain their knowledge of theories during their formal schooling, have a process that is unique to the nursing field. It is called the nursing process. This process is â€Å"an interactive, problem-solving process and a systemic and individualized way to achieve the outcomes of nursing care† (Stuart, p. 151, 2009). The nursing process includes assessment of the situation, diagnosis of the problem, planning which of the learned theories will be effective for the problem, implementing the steps of theShow MoreRelatedThe Profession Of The Nursing Profession1829 Words   |  8 PagesThe Nursing Profession A profession as defined has five distinct characteristics that separate it from a job. Those characteristic include; an extended education, a theoretical body of knowledge leading to defined skills and abilities, provision of a specific service, autonomy in decision making and practice, and a code of ethics for practice. Nursing as a profession demonstrates each of these characteristics on all levels. 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